Essential Marketing: Blogging and Publishing
Beginning early this year, google made some changes to their search ranking, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? a large percentage of SEO firms will do this, they add your links to those linking websites without context, the content on those sites will never be updated, and most of them are useless, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Maybe a few examples will make it clear. It was quite some time ago, I started promote the keyword, grade 70 chain, of course with old way of link building, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, this was the case until google made the change. Something opposite happened to this keyword, chain pullers, we promoted this keyword with articles and blog posts, almost no plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? In fact the only thing matters here is content, as long as you dole out high quality content, you will attract readers as well as search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, kids clothing , I didn’t put too much effort into it from start, but I never stopped posting, now it can even rank the highly competitive keywords. As far as SEO concerned, quality blog marketing is much better than plain link building. If you can build a group of your own blogs, something like tire chains, then it will be easier to do article marketing.
Bottom line is that you should create great content, share the content with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, be it your business or search rankings, keep doing what we have to do till the end of world. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, let’s look at this one, ratchet strap, , good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, then make sure every new post will post a new tweet, it’s real easy and useful, no one should miss this tool out.